Search Results

• Article 2026

  The effect of government public relations effectiveness of Bogor City government in disseminating information through TikTok social media (@pemkotbogor)

  Kessya Rosa Augustine, Restiawan Permana, Yogaprasta Adi Nugraha

  13 Mar 2026 · DOI: 10.55942/pssj.v6i3.1673

  71 Views

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  communication organization effectiveness public relations social media
• Article

  Applying Kotler’s 5A model to TikTok live: A systematic literature review

  Ryndian Gusty, Al-Adly Darniyus

  24 Jun 2025 · DOI: 10.55942/pssj.v5i6.398

  872 Views

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  Digital Marketing TikTok Live Skincare Social Media Marketing
• Article

  Post-acquisition TikTok and Tokopedia: Optimization marketing media to encourage entrepreneurship on Sumatra Island

  Poppy Wulandari, Mawaddah, Ade Rasinta Herli Kristiani Purba

  23 Jun 2025 · DOI: 10.55942/pssj.v5i6.383

  1087 Views

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  Entrepreneurs Digital marketing Shopping Medium Business Sustainability
• Article 2026

  Analysis of consumer shopping motivation on TikTok live streaming using the SEM-SmartPLS test approach

  Intan Lidiya Widuri

  30 Mar 2026 · DOI: 10.55942/pssj.v6i3.1586

  37 Views

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  customer perceived value live streaming TikTok purchase motivation SEM-PLS
• Article 2026

  Constructing sociological student identity through personal branding on TikTok: A study of sociology students at Sriwijaya University

  Lisya Septiani Putri, Kurnia Asni Sari , Nabila Tahira, Deska Fitriyani

  10 Apr 2026 · DOI: 10.55942/pssj.v6i4.1716

  93 Views

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  digital identity personal branding social media sociology students TikTok