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• Article

  Applying Kotler’s 5A model to TikTok live: A systematic literature review

  Ryndian Gusty, Al-Adly Darniyus

  24 Jun 2025 · DOI: 10.55942/pssj.v5i6.398

  872 Views

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  Digital Marketing TikTok Live Skincare Social Media Marketing
• Article 2026

  Environmental concern as a green stimulus: An S-O-R approach to sustainable fashion purchase intention in Indonesia

  Fatullah Razi

  16 Feb 2026 · DOI: 10.55942/pssj.v6i2.1315

  198 Views

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  Stimulus-Organism-Response Environmental Concern Sustainable Fashion Purchase Intention PLS-SEM Indonesia