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• Article

  Analysis of the impact of personal selling, promotion, and brand image on the purchase decision of Mitsubishi cars at PT Dipo International Pahala Otomotif

  Marvin Vigo, Frans Harvin, Natalia Ciawi, Vivi Chandria, Holfian Daulat Tambun Saribu, Rapat Piter Sony Hutauruk

  07 Dec 2023 · DOI: 10.55942/pssj.v3i12.259

  608 Views

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  personal selling promotion brand image purchase decision
• Article

  The influence of price, promotion, and product quality on purchase decisions at PT Karsa Primapermata Nusa

  Lisa Sien Tiani, Angelique Albertina Laurence, Nicky Irawan, Januardin Januardin, Vincent Darma Saputra

  27 Sep 2023 · DOI: 10.55942/pssj.v3i9.245

  664 Views

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  Price Promotion Product Quality, Purchase Decisions
• Article

  Exploring digital promotion as a tool for community empowerment: A participatory analysis of website utilization in Sumber Urip tourism village

  R. Muhammad Ihsan, Elyusra Elyusra

  20 Jul 2025 · DOI: 10.55942/pssj.v5i7.442

  561 Views

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  digital promotion community empowerment tourism village website utilization participatory analysis
• Article

  The influence of promotion, product image, and product quality on repurchasing decisions of Chatime products (Case study on Chatime consumers in South Tangerang City)

  Kayla Zoraya Hanum, Mohamad Trio Febriyantoro, Zulkifli Zulkifli, Dede Suleman, Fendi Saputra, Yohanes Totok Suyoto

  15 Apr 2022 · DOI: 10.55942/pssj.v2i4.178

  605 Views

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  Promotion Product Quality Brand Image Repurchasing Decisions
• Article

  An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue

  Mochamad Salva Putra Effendi, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Apr 2025 · DOI: 10.55942/pssj.v5i4.438

  542 Views

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  Digital Promotion Price Strategy Sales Volume Consumer Behavior Marketing Strategy