Search Results

• Article

  Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro

  Nur Fadilah Surabi, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, Rahmawati Rahmawati

  10 Dec 2025 · DOI: 10.55942/pssj.v5i12.1076

  347 Views

  PDF
  Social Media Marketing Engagement Brand Awareness Purchase Intention MSME
• Article

  Startup strategies in building brand awareness

  Bella Amalia, Anggun Nadia Fatimah, Menati Fajar Rizki, Wina Puspita Sari, Qoryna Noer Seyma El Farabi

  26 May 2025 · DOI: 10.55942/pssj.v5i5.379

  1064 Views

  PDF
  Startups Brand awareness AIDA model Roland Barthes semiotics Korean drama
• Article

  When price determines choice: A study on immunity supplement consumers in urban pharmacy

  I Gusti Ngurah Dwi Wiryawan, Ardi Saputra

  23 Sep 2025 · DOI: 10.55942/pssj.v5i9.593

  483 Views

  PDF
  purchase decision price product quality brand image urban pharmacy consumers
• Research Article

  An Analysis of Factors Influencing Consumer Participation Interest to Improve Social Security Program Performance

  Chairul Arianto

  30 Apr 2024 · DOI: 10.55942/pssj.v4i4.1768

  15 Views

  PDF
  People Process Physical Evidence Interest and Performance
• Article

  The capital buffer paradox: Strong heterogeneity in profitability determinants between small and over capitalized banks in Indonesia

  Baharuddin Baharuddin, Budi Krisnanto, Abdul Gafar Samalam, Muhammad Rizal

  31 Dec 2025 · DOI: 10.55942/pssj.v5i12.1053

  222 Views

  PDF
  bank profitability return on assets capital adequacy ratio loan to deposit ratio moderation over capitalization Indonesian banking