Search Results

• Article

  Intention to reuse Gojek Application: The parallel mediating role of attitude and satisfaction toward application using AMOS-SEM approach

  Zsaghandy Adjisuastika Sudibyo, Syarifah Hudayah, Herning Indriastuti

  27 Jul 2025 · DOI: 10.55942/pssj.v5i7.440

  734 Views

  PDF
  Intention to reuse App Perceived Usefulness Attitude Toward App Perceived Ease of Use Satisfaction Toward App
• Article

  Strategic integration of human resource management and marketing in the digital business era: A systematic literature review

  Hadi Suriono, Surya Bakti

  30 Jun 2025 · DOI: 10.55942/pssj.v5i6.589

  612 Views

  PDF
  Digital Transformation Human Resource Management Digital Marketing Systematic Literature Review Strategic Alignment Organizational Agility Digital Capabilities
• Article

  Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

  Prita Prasetya, Winda Widyanti, Riska Rosdiana, Febrina Mahliza, Dian Primanita Oktasari

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.174

  1065 Views

  PDF
  Batik Cikadu Digital marketing E-commerce SME
• Article

  Applying Kotler’s 5A model to TikTok live: A systematic literature review

  Ryndian Gusty, Al-Adly Darniyus

  24 Jun 2025 · DOI: 10.55942/pssj.v5i6.398

  872 Views

  PDF
  Digital Marketing TikTok Live Skincare Social Media Marketing
• Article

  An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue

  Mochamad Salva Putra Effendi, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Apr 2025 · DOI: 10.55942/pssj.v5i4.438

  542 Views

  PDF
  Digital Promotion Price Strategy Sales Volume Consumer Behavior Marketing Strategy