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• Article 2026

  Strategic decision through integrated marketing communication and strategy analysis for Siakad Mataer digital platform

  Pri Hermawan, Dini Fallah

  30 Mar 2026 · DOI: 10.55942/pssj.v6i3.1680

  15 Views

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  marketing strategy integrated marketing communication higher education information system (SIAKAD) multicriteria decision making (MCDM)
• Article

  Effectiveness of recommendation algorithms on impulsive buying in e-commerce platforms: A systematic literature review

  Nuriya Fadilah, Itaul Masarroh, Muhammad Alkirom Wildan

  17 Aug 2025 · DOI: 10.55942/pssj.v5i8.485

  2607 Views

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  recommendation algorithm impulsive buying e-commerce consumer behavior
• Article 2026

  The marketing strategy of grouper fish in increasing fishermen’s income in North Buton, Indonesia

  Nurul Ittaqullah

  13 Feb 2026 · DOI: 10.55942/pssj.v6i2.1313

  101 Views

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  marketing strategy grouper fish fishermen income SWOT analysis QSPM coastal fisheries
• Article

  Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

  Prita Prasetya, Winda Widyanti, Riska Rosdiana, Febrina Mahliza, Dian Primanita Oktasari

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.174

  1065 Views

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  Batik Cikadu Digital marketing E-commerce SME
• Article

  Applying Kotler’s 5A model to TikTok live: A systematic literature review

  Ryndian Gusty, Al-Adly Darniyus

  24 Jun 2025 · DOI: 10.55942/pssj.v5i6.398

  872 Views

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  Digital Marketing TikTok Live Skincare Social Media Marketing