Search Results

• Article

  Applying Kotler’s 5A model to TikTok live: A systematic literature review

  Ryndian Gusty, Al-Adly Darniyus

  24 Jun 2025 · DOI: 10.55942/pssj.v5i6.398

  872 Views

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  Digital Marketing TikTok Live Skincare Social Media Marketing
• Article

  Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro

  Nur Fadilah Surabi, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, Rahmawati Rahmawati

  10 Dec 2025 · DOI: 10.55942/pssj.v5i12.1076

  347 Views

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  Social Media Marketing Engagement Brand Awareness Purchase Intention MSME
• Article 2026

  Analysis of consumer shopping motivation on TikTok live streaming using the SEM-SmartPLS test approach

  Intan Lidiya Widuri

  30 Mar 2026 · DOI: 10.55942/pssj.v6i3.1586

  37 Views

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  customer perceived value live streaming TikTok purchase motivation SEM-PLS
• Article 2026

  Environmental concern as a green stimulus: An S-O-R approach to sustainable fashion purchase intention in Indonesia

  Fatullah Razi

  16 Feb 2026 · DOI: 10.55942/pssj.v6i2.1315

  198 Views

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  Stimulus-Organism-Response Environmental Concern Sustainable Fashion Purchase Intention PLS-SEM Indonesia
• Article

  Legal review on the online sale of homemade food and beverage products without a distribution permit from the National Agency of Drug and Food Control (BPOM) of the Republic Indonesia in relation to consumer protection in Medan City

  Carlos Zefanya Sipayung, Marsella Marsella

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.671

  363 Views

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  homemade food and beverage online distribution permit BPOM consumer protection