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• Article 2026

  Formulation of ethical integrated marketing communication strategy to boost member acquisition for PT HM Sampoerna Tbk.’s smoke-free products

  Ferick Omar Chehab

  25 Mar 2026 · DOI: 10.55942/pssj.v6i3.1635

  67 Views

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  integrated marketing communication marketing ethics member acquisition smoke-free products
• Article

  Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

  Prita Prasetya, Winda Widyanti, Riska Rosdiana, Febrina Mahliza, Dian Primanita Oktasari

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.174

  1065 Views

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  Batik Cikadu Digital marketing E-commerce SME
• Article

  Applying Kotler’s 5A model to TikTok live: A systematic literature review

  Ryndian Gusty, Al-Adly Darniyus

  24 Jun 2025 · DOI: 10.55942/pssj.v5i6.398

  872 Views

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  Digital Marketing TikTok Live Skincare Social Media Marketing
• Article 2026

  A sustainable agriculture indicators in West Nusa Tenggara Province: A multi-dimensional review of economic, social and environmental issues

  Ilham Akbar Nur Prasony, Teguh Soedarto

  28 Feb 2026 · DOI: 10.55942/pssj.v6i2.1489

  58 Views

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  farmer exchange rate NTB secondary data sustainable agriculture sustainability pillar
• Article

  Altruistic leadership and trust in leaders at the public housing and residential areas service of Madiun City

  Veronika Agustini Srimulyani, Malfilia Nathalie

  23 Jun 2025 · DOI: 10.55942/pssj.v5i6.393

  421 Views

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  Altruistic leadership Trust in leaders Organizational effectiveness