Search Results

• Research Article 2026

  The Influence of Self-Image and Social Media Tiktok Brand Image on Korean-Style Fashion Purchasing Decisions on Gen Z in Kalapanunggal

  Fitriyani Fitriyani, Yuli Novitasari, Riani Winarni

  16 Apr 2026 · DOI: 10.55942/pssj.v6i4.1757

  7 Views

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  brand image purchase decision self-image tiktok social media
• Article 2026

  Through the eyes of a man: The analysis of female roles in Photocopier’s movie (2021)

  Admiral Indra Supardan, Mochamad Edwin Iskandar

  06 Apr 2026 · DOI: 10.55942/pssj.v6i4.1694

  48 Views

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  Indonesian cinema Laura Mulvey male gaze narcissistic identification psychoanalytic film theory scopophilia
• Article

  Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies

  Riy Dewantoro, Sariani Sariani, Hadi Suriono

  30 May 2025 · DOI: 10.55942/pssj.v5i5.619

  2313 Views

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  Generation Z consumption behavior social media digital marketing impulsive buying financial literacy digital ecosystem