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• Article 2026

  Analysis of rebranding strategies in companies experiencing crisis

  Anindya Putri Utami, Eva Fachria, Reni Nur Arifah, Putri Aryo Jelang FK, Yetty Yuliany Kusumaningrum, Randika Shafly Fawwaz

  04 Feb 2026 · DOI: 10.55942/pssj.v6i2.1328

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  Rebranding Corporate Crisis Brand Image Brand Communication Strategy Company Performance Consumer Loyalty Reputation Recovery