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• Article

  E-WOM, influencers, and online reviews in Wardah cosmetics purchase decisions on Shopee

  Dian Wahyuni, Tengku Syarifah, Tri Andriani, Putri Sandini

  30 Nov 2025 · DOI: 10.55942/pssj.v5i11.1599

  123 Views

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  E-WOM Influencer Online Customer Review Purchase Decision
• Article

  The influence of influencers and Instagram social media on purchasing decisions with consumer trust as an intervening variable for nature lovers in DKI Jakarta

  Muhammad Arjuna Satriawan, Bono Prambudi, Lela Nurlaela Wati

  30 May 2025 · DOI: 10.55942/pssj.v5i5.616

  488 Views

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  Influencer Media Social Instagram Purchase Decision Consumer Trust
• Article

  The use of gen alpha slang as a persuasive language in Instagram reels marketing

  Valencia Chen

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.543

  897 Views

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  generation alpha slang persuasive language Instagram Reels social media marketing audience engagement content analysis storytelling techniques
• Article

  Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies

  Riy Dewantoro, Sariani Sariani, Hadi Suriono

  30 May 2025 · DOI: 10.55942/pssj.v5i5.619

  2313 Views

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  Generation Z consumption behavior social media digital marketing impulsive buying financial literacy digital ecosystem