Search Results

• Article 2026

  The effectiveness of Customer Relationship Management (CRM) systems in improving optical customer satisfaction: A meta-analysis and bibliometric study (Jakarta Region)

  Sri Wahyu Budoyo Kusumo, Arraywed Yudita Wibowo, Ardhitya Furqon Wicaksono, Judi Antono, Levya Otivian Nuvida

  14 Jan 2026 · DOI: 10.55942/pssj.v6i1.540

  275 Views

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  CRM customer satisfaction optical retail meta-analysis bibliometrics loyalty programs digital health services
• Research Article

  The influence of Customer Relationship Management (CRM) and service quality on customer satisfaction and its impact on customer loyalty: A case study on PPJK PT. Pusaka Golden Trans Utama

  Desmawati Makatita

  30 Jan 2025 · DOI: 10.55942/pssj.v5i1.1772

  21 Views

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  customs clearance services customer loyalty customer relationship management customer satisfaction PPJK service quality
• Article 2026

  Customer Relationship Management (CRM) implementation strategy to increase customer loyalty (case study at Bamboo Distro in Dlingo, Bantul Regency, DIY)

  Dhea Amanda Putry, Uswatun Chasanah

  01 Apr 2026 · DOI: 10.55942/pssj.v6i4.1691

  47 Views

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  Bamboo craft SMEs case study customer loyalty customer relationship management relationship marketing
• Research Article

  The Effect of Customer Relationship Management (CRM), Service Quality, and Value Creation on Customer Satisfaction among Customers of PT Pegadaian (Persero) Cisalak Branch, Depok

  Andhi Dwy Noviono

  31 Dec 2021 · DOI: 10.55942/pssj.v1i6.1752

  14 Views

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  Customer Relationship Management (CRM) Service Quality Value Creation Customer Satisfaction PT.Pegadaian (Persero) Cisalak Depok
• Article

  Strategic integration of human resource management and marketing in the digital business era: A systematic literature review

  Hadi Suriono, Surya Bakti

  30 Jun 2025 · DOI: 10.55942/pssj.v5i6.589

  612 Views

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  Digital Transformation Human Resource Management Digital Marketing Systematic Literature Review Strategic Alignment Organizational Agility Digital Capabilities