Search Results

• Article 2026

  The effect of the 4Ps marketing mix and e-WOM on Gen Z consumers' purchasing decisions: A case study at Chalissa Studio in Cianjur

  Dhita Widya Ramadani, Yuli Novitasari, Riani Winarni

  02 Feb 2026 · DOI: 10.55942/pssj.v6i2.1517

  286 Views

  PDF
  4Ps marketing mix electronic word of mouth purchasing decision
• Article

  Juridical review of the execution of debtor's fiduciary collateral objects in default

  Rodiatun Adawiyah, Muhammad Arif Prasetyo, Hanuring Ayu, Alfredo Lifistio, Sandiego Lietanto, Michael Michael, Marco Anwi

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.181

  527 Views

  PDF
  Default fiduciary guarantee juridical review
• Article 2026

  Customer Relationship Management (CRM) implementation strategy to increase customer loyalty (case study at Bamboo Distro in Dlingo, Bantul Regency, DIY)

  Dhea Amanda Putry, Uswatun Chasanah

  01 Apr 2026 · DOI: 10.55942/pssj.v6i4.1691

  47 Views

  PDF
  Bamboo craft SMEs case study customer loyalty customer relationship management relationship marketing
• Article

  Do profitability and liquidity drive market valuations? A study based on Tobin Q in LQ45 Firms (Q1 2021 – Q3 2024)

  Aditya Wardana, Rolan Mart Sasongko, Hafidh Rifky Adiyatna, Ryan Setya Budi, Ida Ayu Fatmayuni

  18 Sep 2025 · DOI: 10.55942/pssj.v5i9.587

  761 Views

  PDF
  Tobin’s Q analysis financial performance corporate valuation firm value
• Article 2026

  Stock market reaction to U.S. tariff announcements: Evidence from ASEAN

  Alvin Rezki Kurniawan, Titi Dewi Warninda, Murdiyah Hayati

  01 Apr 2026 · DOI: 10.55942/pssj.v6i4.1453

  84 Views

  PDF
  abnormal return ASEAN stock indeks efficient market hypothesis event study tariff announcement