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• Article

  Startup strategies in building brand awareness

  Bella Amalia, Anggun Nadia Fatimah, Menati Fajar Rizki, Wina Puspita Sari, Qoryna Noer Seyma El Farabi

  26 May 2025 · DOI: 10.55942/pssj.v5i5.379

  1064 Views

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  Startups Brand awareness AIDA model Roland Barthes semiotics Korean drama
• Article 2026

  Optimizing village empowerment through creative MSMEs, financial literacy, and government policies for poverty alleviation

  Wahyu Wibowo, Mega Rahmawati, Taufikur Rohman , Nasrudin Nasrudin, Zakiyudin Fikri

  12 Mar 2026 · DOI: 10.55942/pssj.v6i3.1439

  126 Views

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  cultural independent villages creative msmes financial literacy village poverty alleviation government policies culture-based creative economy
• Article

  Social program and digital marketing strategy in community development projects in MSME “Sodagar Snack” at Kuningan, East Java

  Prita Prasetya, Denzel Da Polla, Derick Philander Santosa, Gabriella Aurielle Wijaya, Khantidhira Winona Suharto, Mohammad Rifki, Stefanus Jason Hajadi, Stelya Clarence Latuperisa, Veronica Lila Novesaria

  30 Apr 2023 · DOI: 10.55942/pssj.v3i4.226

  423 Views

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  Community development Digital marketing MSME Strategy
• Article 2026

  Sarong MSMEs in push local economic growth in Gresik City

  Muhammad Afifi Rahman

  11 Mar 2026 · DOI: 10.55942/pssj.v6i3.959

  53 Views

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  MSMEs local economic growth sarong industry digitalization cultural preservation Gresik City
• Article

  Do profitability and liquidity drive market valuations? A study based on Tobin Q in LQ45 Firms (Q1 2021 – Q3 2024)

  Aditya Wardana, Rolan Mart Sasongko, Hafidh Rifky Adiyatna, Ryan Setya Budi, Ida Ayu Fatmayuni

  18 Sep 2025 · DOI: 10.55942/pssj.v5i9.587

  761 Views

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  Tobin’s Q analysis financial performance corporate valuation firm value