Search Results

• Article 2026

  The influence of shipping and online consumer reviews on purchase decisions on Shopee e-commerce among economics education students at Nusa Cendana University

  Juananda Keluanan, Jacob Abolladaka, Fernando Saragih

  12 Mar 2026 · DOI: 10.55942/pssj.v6i3.1148

  75 Views

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  customer free shipping online customer reviews purchase decision
• Article 2026

  Analysis of referral marketing implementation in increasing online sales

  Semuel Batlajery, Dodhy Hyronimus Ama Longgy, Tini Adiatma, Marlyn E. Alfons

  26 Mar 2026 · DOI: 10.55942/pssj.v6i3.1699

  40 Views

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  Online sales Marketing Referral Marketing Strategy
• Article

  The influence of service quality, passenger satisfaction, perceived value, and airline brand love on word-of-mouth behavior among domestic airline users in Indonesia

  Anita Dyah Nur'aini, Mariani, Fauzan Qamaar

  30 Jun 2024 · DOI: 10.55942/pssj.v4i6.237

  682 Views

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  Passenger Satisfaction Airline Brand Love Word of Mouth Perceived Value Service Quality
• Article

  Analysis of the impact of personal selling, promotion, and brand image on the purchase decision of Mitsubishi cars at PT Dipo International Pahala Otomotif

  Marvin Vigo, Frans Harvin, Natalia Ciawi, Vivi Chandria, Holfian Daulat Tambun Saribu, Rapat Piter Sony Hutauruk

  07 Dec 2023 · DOI: 10.55942/pssj.v3i12.259

  608 Views

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  personal selling promotion brand image purchase decision
• Article 2026

  Marketing strategy analysis and formulation for Jatinangor City Park to regain competitiveness in Jatinangor property industry

  Sebastian Pratama Sakti

  25 Mar 2026 · DOI: 10.55942/pssj.v6i3.1631

  39 Views

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  competitive strategy marketing mix property market