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• Article 2026

  Analysis of rebranding strategies in companies experiencing crisis

  Anindya Putri Utami, Eva Fachria, Reni Nur Arifah, Putri Aryo Jelang FK, Yetty Yuliany Kusumaningrum, Randika Shafly Fawwaz

  04 Feb 2026 · DOI: 10.55942/pssj.v6i2.1328

  228 Views

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  Rebranding Corporate Crisis Brand Image Brand Communication Strategy Company Performance Consumer Loyalty Reputation Recovery
• Article

  Motives and self-branding strategies of UPN Veteran Jawa Timur communication science students in building virality on TikTok

  Rinda Dwi Pradina, Tazkiyah Azizah

  26 Nov 2025 · DOI: 10.55942/pssj.v5i11.932

  293 Views

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  motives self-branding strategies self-presentation theory social media virality
• Article

  Leveraging new media for the branding of pinge tourism village

  Mira Adita Widianti, Ridhwan Sepriandana

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.656

  314 Views

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  new media tourism village branding social media Bali
• Article 2026

  Constructing sociological student identity through personal branding on TikTok: A study of sociology students at Sriwijaya University

  Lisya Septiani Putri, Kurnia Asni Sari , Nabila Tahira, Deska Fitriyani

  10 Apr 2026 · DOI: 10.55942/pssj.v6i4.1716

  93 Views

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  digital identity personal branding social media sociology students TikTok
• Article

  Language strategies in tourism branding: A case study of website Dinas Parwisata Kabupaten Mandailing Natal

  Muhammad Hasyimsyah Batubara

  19 Nov 2025 · DOI: 10.55942/pssj.v5i11.670

  192 Views

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  Branding Tourism Website Language Strategy Mandailing Natal Critical Text Analysis