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• Article 2026

  Tracing the cultural heritage of Mahakam Ulu: Towards a strategy for cultural advancement

  Emilda Kuspraningrum , Rika Erawati , Sukapti Sukapti , Febri Noor Hediati , Sonny Sudiar , Mahendra Putra Kurnia , Kamilah Dwi Kurniawati , Rofiqul Ulum

  06 Feb 2026 · DOI: 10.55942/pssj.v6i2.1321

  128 Views

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  Culture Mahakam Ulu Strategy for Cultural Advancement
• Article 2026

  Customer Relationship Management (CRM) implementation strategy to increase customer loyalty (case study at Bamboo Distro in Dlingo, Bantul Regency, DIY)

  Dhea Amanda Putry, Uswatun Chasanah

  01 Apr 2026 · DOI: 10.55942/pssj.v6i4.1691

  47 Views

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  Bamboo craft SMEs case study customer loyalty customer relationship management relationship marketing
• Article

  Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials

  Herning Indriastuti, Alfianty Rizky Ramadhanti

  07 Sep 2025 · DOI: 10.55942/pssj.v5i9.424

  793 Views

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  Gamification Enjoyment Affective Emotional Engagement Repurchase Intention Indonesia E-Commerce
• Article

  Social program and digital marketing strategy in community development projects in MSME “Sodagar Snack” at Kuningan, East Java

  Prita Prasetya, Denzel Da Polla, Derick Philander Santosa, Gabriella Aurielle Wijaya, Khantidhira Winona Suharto, Mohammad Rifki, Stefanus Jason Hajadi, Stelya Clarence Latuperisa, Veronica Lila Novesaria

  30 Apr 2023 · DOI: 10.55942/pssj.v3i4.226

  423 Views

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  Community development Digital marketing MSME Strategy
• Article 2026

  Analysis of referral marketing implementation in increasing online sales

  Semuel Batlajery, Dodhy Hyronimus Ama Longgy, Tini Adiatma, Marlyn E. Alfons

  26 Mar 2026 · DOI: 10.55942/pssj.v6i3.1699

  40 Views

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  Online sales Marketing Referral Marketing Strategy