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• Article

  Language strategies in tourism branding: A case study of website Dinas Parwisata Kabupaten Mandailing Natal

  Muhammad Hasyimsyah Batubara

  19 Nov 2025 · DOI: 10.55942/pssj.v5i11.670

  192 Views

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  Branding Tourism Website Language Strategy Mandailing Natal Critical Text Analysis
• Article

  Do profitability and liquidity drive market valuations? A study based on Tobin Q in LQ45 Firms (Q1 2021 – Q3 2024)

  Aditya Wardana, Rolan Mart Sasongko, Hafidh Rifky Adiyatna, Ryan Setya Budi, Ida Ayu Fatmayuni

  18 Sep 2025 · DOI: 10.55942/pssj.v5i9.587

  761 Views

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  Tobin’s Q analysis financial performance corporate valuation firm value
• Article

  Startup strategies in building brand awareness

  Bella Amalia, Anggun Nadia Fatimah, Menati Fajar Rizki, Wina Puspita Sari, Qoryna Noer Seyma El Farabi

  26 May 2025 · DOI: 10.55942/pssj.v5i5.379

  1064 Views

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  Startups Brand awareness AIDA model Roland Barthes semiotics Korean drama
• Article 2026

  Customer Relationship Management (CRM) implementation strategy to increase customer loyalty (case study at Bamboo Distro in Dlingo, Bantul Regency, DIY)

  Dhea Amanda Putry, Uswatun Chasanah

  01 Apr 2026 · DOI: 10.55942/pssj.v6i4.1691

  47 Views

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  Bamboo craft SMEs case study customer loyalty customer relationship management relationship marketing
• Article

  Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials

  Herning Indriastuti, Alfianty Rizky Ramadhanti

  07 Sep 2025 · DOI: 10.55942/pssj.v5i9.424

  793 Views

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  Gamification Enjoyment Affective Emotional Engagement Repurchase Intention Indonesia E-Commerce