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• Article 2026

  Strategic decision through integrated marketing communication and strategy analysis for Siakad Mataer digital platform

  Pri Hermawan, Dini Fallah

  30 Mar 2026 · DOI: 10.55942/pssj.v6i3.1680

  15 Views

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  marketing strategy integrated marketing communication higher education information system (SIAKAD) multicriteria decision making (MCDM)
• Article

  Development strategy to improve accreditation at the Faculty of Administrative University of Jakarta

  Aira Putri Eri Dasli

  15 Oct 2025 · DOI: 10.55942/pssj.v5i10.774

  249 Views

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  Accreditation Study Program Development Strategy
• Article 2026

  Formulation of ethical integrated marketing communication strategy to boost member acquisition for PT HM Sampoerna Tbk.’s smoke-free products

  Ferick Omar Chehab

  25 Mar 2026 · DOI: 10.55942/pssj.v6i3.1635

  67 Views

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  integrated marketing communication marketing ethics member acquisition smoke-free products
• Article

  Language strategies in tourism branding: A case study of website Dinas Parwisata Kabupaten Mandailing Natal

  Muhammad Hasyimsyah Batubara

  19 Nov 2025 · DOI: 10.55942/pssj.v5i11.670

  192 Views

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  Branding Tourism Website Language Strategy Mandailing Natal Critical Text Analysis
• Article

  Do profitability and liquidity drive market valuations? A study based on Tobin Q in LQ45 Firms (Q1 2021 – Q3 2024)

  Aditya Wardana, Rolan Mart Sasongko, Hafidh Rifky Adiyatna, Ryan Setya Budi, Ida Ayu Fatmayuni

  18 Sep 2025 · DOI: 10.55942/pssj.v5i9.587

  761 Views

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  Tobin’s Q analysis financial performance corporate valuation firm value