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• Article

  Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

  Prita Prasetya, Winda Widyanti, Riska Rosdiana, Febrina Mahliza, Dian Primanita Oktasari

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.174

  1065 Views

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  Batik Cikadu Digital marketing E-commerce SME
• Article

  What drives entrepreneurial intention?

  Wanda Novita

  24 Sep 2025 · DOI: 10.55942/pssj.v5i9.736

  339 Views

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  Entrepreneur Intention Entrepreneurial Intention Motivation Social Media
• Article

  Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro

  Nur Fadilah Surabi, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, Rahmawati Rahmawati

  10 Dec 2025 · DOI: 10.55942/pssj.v5i12.1076

  347 Views

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  Social Media Marketing Engagement Brand Awareness Purchase Intention MSME
• Article

  Legal protection for consumers (A juridical analysis of cosmetic products without halal label)

  Elvira Fitriyani Pakpahan, Roy Saputra Manalu, Kerisna Sukma Adji Sembiring, Rona Indara, M.S. Alfarisi

  30 Jun 2023 · DOI: 10.55942/pssj.v3i6.206

  506 Views

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  Legal Protection Consumer Juridicial Analysis Halal Label
• Article 2026

  Customer Relationship Management (CRM) implementation strategy to increase customer loyalty (case study at Bamboo Distro in Dlingo, Bantul Regency, DIY)

  Dhea Amanda Putry, Uswatun Chasanah

  01 Apr 2026 · DOI: 10.55942/pssj.v6i4.1691

  47 Views

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  Bamboo craft SMEs case study customer loyalty customer relationship management relationship marketing