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• Article

  An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue

  Mochamad Salva Putra Effendi, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Apr 2025 · DOI: 10.55942/pssj.v5i4.438

  542 Views

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  Digital Promotion Price Strategy Sales Volume Consumer Behavior Marketing Strategy
• Article 2026

  Development of a Break-Even Analysis (BEA) model for setting the selling price of marine product MSMEs

  Vina Olivia Pebrianty, Si Made Ngurah Purnaman, Syaiah Syaiah, Hasnidar Hasnidar, Aisyah Muthiah Salsabila

  04 Feb 2026 · DOI: 10.55942/pssj.v6i2.1168

  237 Views

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  Break-Even Analysis MSMEs production costs selling price
• Article

  The influence of service quality and price on guest loyalty during the COVID-19 pandemic with guest satisfaction as an intervening variable at Hotel Grand Cityhall Medan

  Naomi Claudya Anantha Ginting, Marudut Sianturi, Yeni Ariesa

  30 Jul 2023 · DOI: 10.55942/pssj.v3i7.227

  571 Views

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  Service Quality Price Guest Loyalty Guest Satisfaction
• Article

  When price determines choice: A study on immunity supplement consumers in urban pharmacy

  I Gusti Ngurah Dwi Wiryawan, Ardi Saputra

  23 Sep 2025 · DOI: 10.55942/pssj.v5i9.593

  483 Views

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  purchase decision price product quality brand image urban pharmacy consumers
• Article 2026

  The effect of product quality, price, and distribution on customer satisfaction with korigengi products on Tokopedia

  I Gede Fery Surya Tapa, Putu Dyah Permata Korry, Komang Sri Widiantari, Maulana Ari Danuarta

  05 Feb 2026 · DOI: 10.55942/pssj.v6i2.1433

  134 Views

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  product quality price distribution customer satisfaction e-commerce