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  Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro

  Nur Fadilah Surabi, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, Rahmawati Rahmawati

  10 Dec 2025 · DOI: 10.55942/pssj.v5i12.1076

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  Social Media Marketing Engagement Brand Awareness Purchase Intention MSME