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  Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

  Prita Prasetya, Winda Widyanti, Riska Rosdiana, Febrina Mahliza, Dian Primanita Oktasari

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.174

  1065 Views

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  Batik Cikadu Digital marketing E-commerce SME
• Article

  Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro

  Nur Fadilah Surabi, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, Rahmawati Rahmawati

  10 Dec 2025 · DOI: 10.55942/pssj.v5i12.1076

  347 Views

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  Social Media Marketing Engagement Brand Awareness Purchase Intention MSME
• Article

  Startup strategies in building brand awareness

  Bella Amalia, Anggun Nadia Fatimah, Menati Fajar Rizki, Wina Puspita Sari, Qoryna Noer Seyma El Farabi

  26 May 2025 · DOI: 10.55942/pssj.v5i5.379

  1064 Views

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  Startups Brand awareness AIDA model Roland Barthes semiotics Korean drama
• Article 2026

  Prabowo’s dialogue with Six Editors-in-Chief as a political marketing strategy: A preliminary evaluation using social exchange theory

  Eben Ezer Siadari

  06 Apr 2026 · DOI: 10.55942/pssj.v6i4.1725

  65 Views

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  political marketing Prabowo President Prabowo responds social exchange theory
• Article

  The use of gen alpha slang as a persuasive language in Instagram reels marketing

  Valencia Chen

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.543

  897 Views

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  generation alpha slang persuasive language Instagram Reels social media marketing audience engagement content analysis storytelling techniques