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• Article

  The impact of consignment-based marketing through middlemen on the economic sustainability of farmers in Pawenang Village, Nagrak Subdistrict, Sukabumi Regency

  Tri Sanatha Wahyu Akbar, Riani Winarni, Galih Raspati, Mulfi Sandi Yuda, Bayu Prastiyo Nurdiana

  30 May 2025 · DOI: 10.55942/pssj.v5i5.511

  530 Views

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  Consignment marketing system middlemen economic sustainability of farmers Pawenang village alternative marketing solutions
• Article 2026

  An experience-based perspective on pro-environmental behavior in urban forests ecotourism

  Karin Ayunia Chaerunisa, Sitti Nur Azmi Fadhlurrahmah

  10 Mar 2026 · DOI: 10.55942/pssj.v6i3.1607

  110 Views

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  attitude experience economy theory experience quality perceived value pro-environmental behavior intention theory of planned behavior urban forest
• Article

  The influence of influencers and Instagram social media on purchasing decisions with consumer trust as an intervening variable for nature lovers in DKI Jakarta

  Muhammad Arjuna Satriawan, Bono Prambudi, Lela Nurlaela Wati

  30 May 2025 · DOI: 10.55942/pssj.v5i5.616

  488 Views

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  Influencer Media Social Instagram Purchase Decision Consumer Trust
• Article

  Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies

  Riy Dewantoro, Sariani Sariani, Hadi Suriono

  30 May 2025 · DOI: 10.55942/pssj.v5i5.619

  2313 Views

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  Generation Z consumption behavior social media digital marketing impulsive buying financial literacy digital ecosystem
• Article 2026

  Analysis of referral marketing implementation in increasing online sales

  Semuel Batlajery, Dodhy Hyronimus Ama Longgy, Tini Adiatma, Marlyn E. Alfons

  26 Mar 2026 · DOI: 10.55942/pssj.v6i3.1699

  40 Views

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  Online sales Marketing Referral Marketing Strategy