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• Article

  Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies

  Riy Dewantoro, Sariani Sariani, Hadi Suriono

  30 May 2025 · DOI: 10.55942/pssj.v5i5.619

  2313 Views

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  Generation Z consumption behavior social media digital marketing impulsive buying financial literacy digital ecosystem
• Article 2026

  The effectiveness of Customer Relationship Management (CRM) systems in improving optical customer satisfaction: A meta-analysis and bibliometric study (Jakarta Region)

  Sri Wahyu Budoyo Kusumo, Arraywed Yudita Wibowo, Ardhitya Furqon Wicaksono, Judi Antono, Levya Otivian Nuvida

  14 Jan 2026 · DOI: 10.55942/pssj.v6i1.540

  275 Views

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  CRM customer satisfaction optical retail meta-analysis bibliometrics loyalty programs digital health services
• Article

  Brand localization and consumer perception in China: A pavlovian conditioning approach

  Sheyla Silvia Siregar, Agung Krisnamurti Prabumeang, Dewi Agustin Pratamasari

  16 Oct 2025 · DOI: 10.55942/pssj.v5i10.804

  749 Views

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  Brand localization Pavlovian conditioning consumer perception marketing strategy China
• Article 2026

  Marketing strategy analysis and formulation for Jatinangor City Park to regain competitiveness in Jatinangor property industry

  Sebastian Pratama Sakti

  25 Mar 2026 · DOI: 10.55942/pssj.v6i3.1631

  39 Views

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  competitive strategy marketing mix property market