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• Article

  The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan

  Hommy Dorthy Ellyany Sinaga, Desma Erica Maryati Manik, Venny Waty

  30 Mar 2025 · DOI: 10.55942/pssj.v5i3.409

  515 Views

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  healthy lifestyle price perception purchasing interest
• Article 2026

  Visual representation of strength and masculinity in male supplement product packaging

  Hendri Hartono, Regyna Margaretha, Nur Sitha Afrilia

  13 Jan 2026 · DOI: 10.55942/pssj.v6i1.569

  196 Views

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  packaging design male supplement semiotic visual perception literature studies
• Article 2026

  Enhancing papermark’s brand awareness and profitability with a blue ocean strategy

  Theresia Maria Septyas Nugraheni

  31 Jan 2026 · DOI: 10.55942/pssj.v6i1.1621

  107 Views

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  brand awareness digital engagement consumer perception creative industry market positioning consumer insight stationery branding
• Article 2026

  Sarong MSMEs in push local economic growth in Gresik City

  Muhammad Afifi Rahman

  11 Mar 2026 · DOI: 10.55942/pssj.v6i3.959

  53 Views

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  MSMEs local economic growth sarong industry digitalization cultural preservation Gresik City
• Article 2026

  The effectiveness of Customer Relationship Management (CRM) systems in improving optical customer satisfaction: A meta-analysis and bibliometric study (Jakarta Region)

  Sri Wahyu Budoyo Kusumo, Arraywed Yudita Wibowo, Ardhitya Furqon Wicaksono, Judi Antono, Levya Otivian Nuvida

  14 Jan 2026 · DOI: 10.55942/pssj.v6i1.540

  275 Views

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  CRM customer satisfaction optical retail meta-analysis bibliometrics loyalty programs digital health services