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• Article

  Consumer engagement dynamics: The role of social media marketing in building brand awareness and purchase intention among UMKM Bachiro

  Nur Fadilah Surabi, Nurul Hidayah, Julyia Fani, Kalam Mahardika, Yuliana Yuliana, Rahmawati Rahmawati

  10 Dec 2025 · DOI: 10.55942/pssj.v5i12.1076

  347 Views

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  Social Media Marketing Engagement Brand Awareness Purchase Intention MSME
• Article

  The use of gen alpha slang as a persuasive language in Instagram reels marketing

  Valencia Chen

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.543

  897 Views

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  generation alpha slang persuasive language Instagram Reels social media marketing audience engagement content analysis storytelling techniques
• Article

  Development of fun flashcard series: Fruits and animals for primary students for children at Mustika Tama Orphanage

  Yunita Miftahul Jannah, Fransiskus Ransus, Verawaty Sinaga, Agrielsa Alphasati Sinaga, Ratih Kusumo Wardani

  15 Oct 2025 · DOI: 10.55942/pssj.v5i10.743

  396 Views

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  English vocabulary flashcards learning media orphaned children
• Article

  Strategic and sustainable human resource management: Twin weapon for achieving competitive advantage in organization

  William Ben Gunawan, Lukas Mikhail

  23 Jun 2025 · DOI: 10.55942/pssj.v5i6.401

  1213 Views

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  Strategic Human Resource Management Sustainable Human Resource Management Competitive Advantage Organizational Dynamic
• Article

  Digital activism and youth participation in Indonesia: A qualitative study of social media’s role in contemporary social movements

  Bernardus Herdian Nugroho

  02 Oct 2025 · DOI: 10.55942/pssj.v5i10.603

  4509 Views

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  digital activism social media youth Indonesia social movements political participation