Search Results

• Article

  Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies

  Riy Dewantoro, Sariani Sariani, Hadi Suriono

  30 May 2025 · DOI: 10.55942/pssj.v5i5.619

  2313 Views

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  Generation Z consumption behavior social media digital marketing impulsive buying financial literacy digital ecosystem
• Article

  UNIQLO x Manga & Anime: Cultural Globalization and Community Acceptance in Indonesia

  Novi Amalia Putri, Hamdan Nafiatur Rosyida, Havidz Ageng Prakoso

  11 Aug 2025 · DOI: 10.55942/pssj.v5i8.582

  838 Views

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  UNIQLO manga anime cultural globalization Japanese culture consumer behavior
• Article

  Effectiveness of recommendation algorithms on impulsive buying in e-commerce platforms: A systematic literature review

  Nuriya Fadilah, Itaul Masarroh, Muhammad Alkirom Wildan

  17 Aug 2025 · DOI: 10.55942/pssj.v5i8.485

  2607 Views

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  recommendation algorithm impulsive buying e-commerce consumer behavior
• Article

  Digital transformation in the financial system: A comprehensive review of the literature on fintech and financial inclusion

  Riani Winarni, Tri Sanatha Wahyu Akbar

  12 Aug 2025 · DOI: 10.55942/pssj.v5i8.479

  1172 Views

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  Fintech Financial Inclusion Digital Financial Systems Financial Technology Digital Transformation
• Article 2026

  Visual element analysis in the packaging design of the Ataraksia Horror Series perfume using Gillian Rose's visual approach

  M. Widyan Ardani, Akbar Seknun

  06 Jan 2026 · DOI: 10.55942/pssj.v6i1.1298

  162 Views

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  packaging design visual analysis brand identity horror theme niche perfume