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• Article 2026

  Factors influencing consumer adoption of electric vehicles: A literature review

  Rizky Novera Harnaningrum, Meidina Kalse Boer, Dessy Damayanthy

  26 Feb 2026 · DOI: 10.55942/pssj.v6i2.1588

  384 Views

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  Electric Vehicles Factors Influencing Consumer Adoption Purchase Intention
• Article

  Analysis of the impact of personal selling, promotion, and brand image on the purchase decision of Mitsubishi cars at PT Dipo International Pahala Otomotif

  Marvin Vigo, Frans Harvin, Natalia Ciawi, Vivi Chandria, Holfian Daulat Tambun Saribu, Rapat Piter Sony Hutauruk

  07 Dec 2023 · DOI: 10.55942/pssj.v3i12.259

  608 Views

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  personal selling promotion brand image purchase decision
• Article

  Intention to reuse Gojek Application: The parallel mediating role of attitude and satisfaction toward application using AMOS-SEM approach

  Zsaghandy Adjisuastika Sudibyo, Syarifah Hudayah, Herning Indriastuti

  27 Jul 2025 · DOI: 10.55942/pssj.v5i7.440

  734 Views

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  Intention to reuse App Perceived Usefulness Attitude Toward App Perceived Ease of Use Satisfaction Toward App
• Article 2026

  The influence of food vlogger attributes on content sharing intention and attitudes toward products with emotional bond moderation

  Juventus Bangkit Wibowo, Eka Setiawati

  30 Mar 2026 · DOI: 10.55942/pssj.v6i3.1652

  21 Views

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  attitude toward products emotional bond food vlogger attributes intention to share content purchase intention
• Article

  Transformation of Generation Z's consumption behavior in the digital ecosystem: A theoretical review of social media-based marketing strategies

  Riy Dewantoro, Sariani Sariani, Hadi Suriono

  30 May 2025 · DOI: 10.55942/pssj.v5i5.619

  2313 Views

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  Generation Z consumption behavior social media digital marketing impulsive buying financial literacy digital ecosystem