Search Results

• Article

  An analysis of digital marketing and price sensitivity in driving sales: A case study of Ultra Glue

  Mochamad Salva Putra Effendi, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Apr 2025 · DOI: 10.55942/pssj.v5i4.438

  542 Views

  PDF
  Digital Promotion Price Strategy Sales Volume Consumer Behavior Marketing Strategy
• Research Article

  An Analysis of Factors Influencing Consumer Participation Interest to Improve Social Security Program Performance

  Chairul Arianto

  30 Apr 2024 · DOI: 10.55942/pssj.v4i4.1768

  15 Views

  PDF
  People Process Physical Evidence Interest and Performance
• Article

  The influence of healthy lifestyle and price perception on purchase Warung Ahin Vegetarian Medan

  Hommy Dorthy Ellyany Sinaga, Desma Erica Maryati Manik, Venny Waty

  30 Mar 2025 · DOI: 10.55942/pssj.v5i3.409

  515 Views

  PDF
  healthy lifestyle price perception purchasing interest
• Article 2026

  Environmental concern as a green stimulus: An S-O-R approach to sustainable fashion purchase intention in Indonesia

  Fatullah Razi

  16 Feb 2026 · DOI: 10.55942/pssj.v6i2.1315

  198 Views

  PDF
  Stimulus-Organism-Response Environmental Concern Sustainable Fashion Purchase Intention PLS-SEM Indonesia
• Article 2026

  Factors influencing consumer adoption of electric vehicles: A literature review

  Rizky Novera Harnaningrum, Meidina Kalse Boer, Dessy Damayanthy

  26 Feb 2026 · DOI: 10.55942/pssj.v6i2.1588

  384 Views

  PDF
  Electric Vehicles Factors Influencing Consumer Adoption Purchase Intention