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• Article

  Brand localization and consumer perception in China: A pavlovian conditioning approach

  Sheyla Silvia Siregar, Agung Krisnamurti Prabumeang, Dewi Agustin Pratamasari

  16 Oct 2025 · DOI: 10.55942/pssj.v5i10.804

  749 Views

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  Brand localization Pavlovian conditioning consumer perception marketing strategy China
• Article 2026

  The influence of shipping and online consumer reviews on purchase decisions on Shopee e-commerce among economics education students at Nusa Cendana University

  Juananda Keluanan, Jacob Abolladaka, Fernando Saragih

  12 Mar 2026 · DOI: 10.55942/pssj.v6i3.1148

  75 Views

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  customer free shipping online customer reviews purchase decision
• Article

  When price determines choice: A study on immunity supplement consumers in urban pharmacy

  I Gusti Ngurah Dwi Wiryawan, Ardi Saputra

  23 Sep 2025 · DOI: 10.55942/pssj.v5i9.593

  483 Views

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  purchase decision price product quality brand image urban pharmacy consumers
• Article

  Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials

  Herning Indriastuti, Alfianty Rizky Ramadhanti

  07 Sep 2025 · DOI: 10.55942/pssj.v5i9.424

  793 Views

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  Gamification Enjoyment Affective Emotional Engagement Repurchase Intention Indonesia E-Commerce
• Article

  Legal protection for consumers (A juridical analysis of cosmetic products without halal label)

  Elvira Fitriyani Pakpahan, Roy Saputra Manalu, Kerisna Sukma Adji Sembiring, Rona Indara, M.S. Alfarisi

  30 Jun 2023 · DOI: 10.55942/pssj.v3i6.206

  506 Views

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  Legal Protection Consumer Juridicial Analysis Halal Label