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• Article

  Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang

  Prita Prasetya, Winda Widyanti, Riska Rosdiana, Febrina Mahliza, Dian Primanita Oktasari

  30 Mar 2022 · DOI: 10.55942/pssj.v2i3.174

  1065 Views

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  Batik Cikadu Digital marketing E-commerce SME
• Article

  The influence of the gini ratio and inflation on the Human Development Index (HDI)

  Reka Ramadhan, Intan Deanida Pertiwi

  23 Sep 2025 · DOI: 10.55942/pssj.v5i9.721

  517 Views

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  Human Development Index (HDI) Gini Ratio Inflation Income Inequality
• Article 2026

  Resilience of MSMEs in Surakarta City: Integrating digital transformation and local economic resilience based on Javanese cultural values

  Rohmad Suryadi, Lusi Oktaviana, Kholid Syaifulloh , Anita Maulani Yusnia, Ratih Ayu Rafiaulia

  06 Mar 2026 · DOI: 10.55942/pssj.v6i3.1604

  100 Views

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  MSMEs economic resilience digital transformation Javanese cultural values local economy
• Article

  Relationship between the price of raw materials of fabric with the amount of production produced

  Ryan Riwanto Dwitomo, Shadiya Nada Syahrani, Calvin Zovian, Imam Sybro M, Glenn Darmadi, Tiara Diva Lidya Asliyah, M Diva Rifandi Andana, Muhammad Ardiansyah

  05 Jul 2021 · DOI: 10.55942/pssj.v1i1.18

  449 Views

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  Production Price Raw of Materials Fabric
• Article 2026

  The effect of the 4Ps marketing mix and e-WOM on Gen Z consumers' purchasing decisions: A case study at Chalissa Studio in Cianjur

  Dhita Widya Ramadani, Yuli Novitasari, Riani Winarni

  02 Feb 2026 · DOI: 10.55942/pssj.v6i2.1517

  286 Views

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  4Ps marketing mix electronic word of mouth purchasing decision