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• Article

  Social program and digital marketing strategy in community development projects in MSME “Sodagar Snack” at Kuningan, East Java

  Prita Prasetya, Denzel Da Polla, Derick Philander Santosa, Gabriella Aurielle Wijaya, Khantidhira Winona Suharto, Mohammad Rifki, Stefanus Jason Hajadi, Stelya Clarence Latuperisa, Veronica Lila Novesaria

  30 Apr 2023 · DOI: 10.55942/pssj.v3i4.226

  423 Views

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  Community development Digital marketing MSME Strategy
• Article

  Startup strategies in building brand awareness

  Bella Amalia, Anggun Nadia Fatimah, Menati Fajar Rizki, Wina Puspita Sari, Qoryna Noer Seyma El Farabi

  26 May 2025 · DOI: 10.55942/pssj.v5i5.379

  1064 Views

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  Startups Brand awareness AIDA model Roland Barthes semiotics Korean drama
• Article

  Gamification enjoyment influences repurchase intention through emotional engagement in generation Zillennials

  Herning Indriastuti, Alfianty Rizky Ramadhanti

  07 Sep 2025 · DOI: 10.55942/pssj.v5i9.424

  793 Views

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  Gamification Enjoyment Affective Emotional Engagement Repurchase Intention Indonesia E-Commerce
• Article

  Implementation of the Simple Additive Weighting (SAW) method in supporting the business transformation process of PT Virama Karya (Persero) to become PT Agrinas Jaladri Nusantara (Persero)

  Adi Hutomo Suryopratomo, Ravi Ahmad Salim

  17 Oct 2025 · DOI: 10.55942/pssj.v5i10.807

  422 Views

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  Business transformation Horizontal diversification Simple Additive Weighting (SAW) Decision-making PT Agrinas Jaladri Nusantara (Persero)
• Article

  Intention to reuse Gojek Application: The parallel mediating role of attitude and satisfaction toward application using AMOS-SEM approach

  Zsaghandy Adjisuastika Sudibyo, Syarifah Hudayah, Herning Indriastuti

  27 Jul 2025 · DOI: 10.55942/pssj.v5i7.440

  734 Views

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  Intention to reuse App Perceived Usefulness Attitude Toward App Perceived Ease of Use Satisfaction Toward App