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• Article

  The meaning of innovation in the umrah business process: A qualitative study on umrah travel

  Hidayatul Nur’Syamsiyah, Leonard Adrie Manafe, Dodit Cahyo Nugroho

  30 Jun 2025 · DOI: 10.55942/pssj.v5i6.420

  450 Views

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  Umrah Business Innovation Digital Technology Government Regulation Human Resources Congregation Trust
• Article 2026

  Entrepreneurial potentials of tourism villages in Bantul Regency, Yogyakarta

  Ajie Wicaksono, John JOI Ihalauw, Sony Heru Priyanto

  01 Apr 2026 · DOI: 10.55942/pssj.v6i4.741

  34 Views

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  entrepreneurial potential tourism villages Bantul regency Yogyakarta
• Article

  Strategic integration of human resource management and marketing in the digital business era: A systematic literature review

  Hadi Suriono, Surya Bakti

  30 Jun 2025 · DOI: 10.55942/pssj.v5i6.589

  612 Views

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  Digital Transformation Human Resource Management Digital Marketing Systematic Literature Review Strategic Alignment Organizational Agility Digital Capabilities
• Research Article 2026

  The Influence of Self-Image and Social Media Tiktok Brand Image on Korean-Style Fashion Purchasing Decisions on Gen Z in Kalapanunggal

  Fitriyani Fitriyani, Yuli Novitasari, Riani Winarni

  16 Apr 2026 · DOI: 10.55942/pssj.v6i4.1757

  7 Views

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  brand image purchase decision self-image tiktok social media
• Article

  Business management strategies for MSMEs Melati Cake's

  Prita Prasetya, Angie Trixie, Francisco Redi Wijaya, Gusti Ayu Saras Ayu Pagar Dewi, Jeremy Dharma, Nakeisha Aurielle, Shierly Angela, Stanley Soen, Theng Kiem Hwa, Viona Santoso

  30 Apr 2023 · DOI: 10.55942/pssj.v3i4.225

  416 Views

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  Business MSMEs Community development Strategy