Vol. 3 No. 12 (2023): December 2023

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Articles

Analysis of the impact of personal selling, promotion, and brand image on the purchase decision of Mitsubishi cars at PT Dipo International Pahala Otomotif

Marvin Vigo, Frans Harvin, Natalia Ciawi, Vivi Chandria, Holfian Daulat Tambun Saribu, Rapat Piter Sony Hutauruk

Published 07 December 2023 | View Article ›

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personal selling promotion brand image purchase decision