RT Journal Article
A1 Monika Claudia Sarita
A1 Mohamad Trio  Febriyantoro
A1 Zulkifli
A1 Dede  Suleman
A1 Fendi  Saputra
A1 Yohanes Totok  Suyoto
T1 The Influence of Product Differentiation, Price and Positioning on Purchasing Decisions at Niceso Stores in South Tangerang
JF Priviet Social Sciences Journal
YR 2022
VO 2
IS 4
SP 12-17
DO 10.55942/pssj.v2i4.177
AB This study aims to analyze the effect of product differentiation, price and positioning on purchasing decisions. This type of research uses quantitative, the population used is Nice so product customers with a sample taken of 122 respondents. The method used is multiple linear regression analysis with processing using SPSS 26 software. The sampling technique in this study used a purposive sampling technique. The results of the study show that product differentiation, price and positioning have a positive and significant effect on purchasing decisions
K1 Product Differentiation, Price, Positioning, Purchasing Decision
LK https://nordproof.litesa.space/index.php/PSSJ/article/view/177
ER