RT Journal Article
A1 Intan Farida Khasanah
A1 Prima Lestari  Situmorang
A1 Hermanto  Tinambunan
A1 Desmina Kristiani Hutabarat
A1 Najdah Thalib
A1 A. Abdullah
A1 Khoirul An’am
A1 Adela Anita
A1 Gabriel Gloria  Ohee
A1 Seven Marganda  Bako
A1 Nurul Uswatun Hasanah
T1 Strengthening production capacity through financial management and digital marketing: Evidence from PKK Women’s groups in Matara Village, Merauke
JF Priviet Social Sciences Journal
YR 2026
VO 6
IS 4
SP 188-199
DO 10.55942/pssj.v6i4.1737
AB This community service activity aimed to improve the production capacity, financial management literacy, and digital marketing skills among members of the Family Welfare Empowerment group in Matara Village by developing fish nuggets as a value-added processed product utilizing local fisheries potential. The program was implemented using a participatory approach through educational and training activities, including program socialization, fish nugget production training, simple financial management training, and digital marketing training. The activities were conducted at the Matara Village Hall and involved 20 participants from the local community group. The results indicated a significant improvement in participants understanding of hygienic production techniques, their ability to maintain simple financial records, and their use of social media as a platform for product promotion. The integration of production training, financial management, and digital marketing also encouraged the development of household enterprises utilizing fisheries products and expanded opportunities for marketing processed products. This activity contributed to strengthening the capacity of community-based enterprises and supported the development of economic independence through the utilization of local resource potential in Matara Village.
K1 community empowerment, digital marketing, financial management literacy, fish processing
LK https://nordproof.litesa.space/index.php/PSSJ/article/view/1737
ER