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  The influence of social media endorsement on local fashion brands: Evidence from university students in Indonesia

  Marshel Alycia, Restu Nur Aini, Muhammad Fadli Hamdi, Teguh Andre Ho, Kevin Sanjaya Jio

  14 Nov 2025 ·

  125 Views

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  endorsement local fashion brands social media marketing brand perception Kruskal–Wallis university students