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• Article

  How brand ambassador and trust on consumer purchase decisions of fashion products in the digital era

  Dede Suleman, Yohanes Totok Suyoto, Teguh Prasetio

  30 Oct 2022 · DOI: 10.55942/jebl.v2i4.171

  1308 Views

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  Brand Ambassador Trust Purchase Decision
• Article

  The influence of online shopping attributes on fashion consumers’ satisfaction and loyalty: Evidence from Indonesian e-commerce

  Ferdy Syafrial

  24 Oct 2025 · DOI: 10.55942/jebl.v4i5.238

  234 Views

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  e-commerce fashion delivery product variety customer loyalty