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• Article

  The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students

  Viniyati Maftuchach, Abdurrahman Rachman, Andri Gunawan, Sutar Sutar

  30 Oct 2022 · DOI: 10.55942/jebl.v2i4.172

  726 Views

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  Marketing Mix Product Price Promotion Place Smartphone
• Article

  Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta

  M Hijri Ilham, Abdul Rochman, Viniyati Mafthuchach

  30 Apr 2025 · DOI: 10.55942/jebl.v5i2.546

  675 Views

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  Product Quality Brand Trust Purchase Decisions Smartphone Jakarta