Search Results

• Article

  Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta

  M Hijri Ilham, Abdul Rochman, Viniyati Mafthuchach

  30 Apr 2025 · DOI: 10.55942/jebl.v5i2.546

  675 Views

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  Product Quality Brand Trust Purchase Decisions Smartphone Jakarta
• Article

  Effect of employee selection and work placement on employee work achievement at PT Kereta Api Indonesia DAOP 1 Jakarta

  Wasilatun Nikmah, Henny Armaniah

  30 Jun 2021 · DOI: 10.55942/jebl.v1i1.86

  683 Views

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  Selection Employee Placement Employee Performance
• Article

  The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students

  Viniyati Maftuchach, Abdurrahman Rachman, Andri Gunawan, Sutar Sutar

  30 Oct 2022 · DOI: 10.55942/jebl.v2i4.172

  726 Views

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  Marketing Mix Product Price Promotion Place Smartphone
• Article

  The impact of brand awareness, green marketing, and consumer behaviour on purchasing decisions: Empirical evidence from Bottled Water consumers in South Jakarta

  Ahmad Ridoan, Abdul Rochman, Viniyati Maftuchach

  28 Feb 2025 · DOI: 10.55942/jebl.v5i1.580

  553 Views

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  brand awareness green marketing consumer behaviour purchasing decisions sustainability
• Article

  The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality

  Indah Mailani, Viniyati Maftuchach, Lela Nurlaela Wati

  30 Jun 2025 · DOI: 10.55942/jebl.v5i3.481

  1031 Views

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  discounts live shopping product quality purchasing decisions TikTok