Search Results

• Article

  Examining the role of product quality in enhancing brand trust and purchase decisions: Evidence from smartphone users in Central Jakarta

  M Hijri Ilham, Abdul Rochman, Viniyati Mafthuchach

  30 Apr 2025 · DOI: 10.55942/jebl.v5i2.546

  675 Views

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  Product Quality Brand Trust Purchase Decisions Smartphone Jakarta
• Article

  Effect of employee selection and work placement on employee work achievement at PT Kereta Api Indonesia DAOP 1 Jakarta

  Wasilatun Nikmah, Henny Armaniah

  30 Jun 2021 · DOI: 10.55942/jebl.v1i1.86

  683 Views

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  Selection Employee Placement Employee Performance
• Article

  The impact of brand awareness, green marketing, and consumer behaviour on purchasing decisions: Empirical evidence from Bottled Water consumers in South Jakarta

  Ahmad Ridoan, Abdul Rochman, Viniyati Maftuchach

  28 Feb 2025 · DOI: 10.55942/jebl.v5i1.580

  553 Views

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  brand awareness green marketing consumer behaviour purchasing decisions sustainability
• Article

  The influence of product, price, promotion, and place on the purchase decision of Xiaomi smartphones in STIE Muhammadiyah Jakarta students

  Viniyati Maftuchach, Abdurrahman Rachman, Andri Gunawan, Sutar Sutar

  30 Oct 2022 · DOI: 10.55942/jebl.v2i4.172

  726 Views

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  Marketing Mix Product Price Promotion Place Smartphone
• Article

  The impact of ease of use and promotion through purchase intention on the purchase decision Shopeepay e-wallet in Jakarta

  Viniyati Maftuchach, Kiki Eka Safitri

  31 Dec 2023 · DOI: 10.55942/jebl.v3i6.264

  828 Views

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  Ease of Use Promotion Purchase Decision Purchase Intention