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• Article

  The impact of brand awareness, green marketing, and consumer behaviour on purchasing decisions: Empirical evidence from Bottled Water consumers in South Jakarta

  Ahmad Ridoan, Abdul Rochman, Viniyati Maftuchach

  28 Feb 2025 · DOI: 10.55942/jebl.v5i1.580

  553 Views

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  brand awareness green marketing consumer behaviour purchasing decisions sustainability
• Article

  The influence of discounts, live online shopping on TikTok on purchasing decisions through product quality

  Indah Mailani, Viniyati Maftuchach, Lela Nurlaela Wati

  30 Jun 2025 · DOI: 10.55942/jebl.v5i3.481

  1031 Views

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  discounts live shopping product quality purchasing decisions TikTok
• Article

  The impact of technological innovation on Australia's economic growth and business competitiveness

  Archie Abraham

  30 Dec 2022 · DOI: 10.55942/jebl.v2i5.344

  367 Views

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  Technological Innovation Australia's Economic Growth Business Competitiveness Adoption Digital Era
• Article

  How brand ambassador and trust on consumer purchase decisions of fashion products in the digital era

  Dede Suleman, Yohanes Totok Suyoto, Teguh Prasetio

  30 Oct 2022 · DOI: 10.55942/jebl.v2i4.171

  1308 Views

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  Brand Ambassador Trust Purchase Decision
• Article

  Emerging trends and challenges in corporate governance in America: A 2023 perspective

  Albert Dami, Stephen Kim

  30 Apr 2023 · DOI: 10.55942/jebl.v3i2.278

  513 Views

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  Corporate governance United States ESG criteria digital transformation stakeholder engagement transparency accountability