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• Article

  Web atmospherics that convert: Visual design, navigation, social presence, and assurance for Gen-Z coffee e-commerce in Indonesia

  Syahyana Ayu Purbasari

  30 Jun 2025 · DOI: 10.55942/ccdj.v5i1.812

  345 Views

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  web atmospherics e-servicescape assurance and trust Gen Z coffee e-commerce
• Article

  From lifestyle to creative economy: Consumer choices, services capes, and digital drivers in Pakistan’s coffee market

  Waqas Ahmad Watto

  30 Jun 2024 · DOI: 10.55942/ccdj.v4i1.798

  483 Views

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  Coffee consumption Servicescape Hedonic consumption Stimulus–Organism–Response (S–O–R) Theory of Planned Behavior (TPB) Social media marketing Creative economy